Pepsi Case Study : The Introduction of Modern Marketing Strategy
PepsiCo, an enormous global Empire owning 22 brands that each bring in more than a billion dollars per year. We came with the Amazing Case Study of Pepsi/PepsiCo, 'Pepsi case study- The Introduction of Modern Marketing Strategy' .
Pepsi Case Study
In the world of Cola, there are two big names 'Coca-cola' and 'Pepsi'. Together they dominates one of our world's most profitable industries but there can be only one king of any industry. For generations they competed for global supremacy in what came to be known as the cola war ultimately coke won but that's no reason to count out Pepsi. PepsiCo remains an enormous global Empire owning 22 brands that each bring in more than a billion dollars per year. PepsiCo alone added revenue of 64 billion this success was not destiny or a stroke ...