Tag: johnnie walker Whiskey

Johnnie Walker is one of the few brands that has nearly developed a method of brand development and its legacy has lasted for over 200 years. Johnnie walker One of the most important, and maybe the most challenging, aspects of marketing is brand image. It takes years to develop a brand image that costs a million, if not a billion dollars. And, if not done correctly, it has the potential to destroy a century-old business. And, especially in the business world, brand image is so important that it can actually make or ruin your company. However, Johnnie Walker is one of the few brands that has nearly developed a method of brand development and its legacy has lasted for over 200 years. This legacy makes Johnnie Walker a marketing masterpiece to learn from What started out as an o...