Case Studies

Wordle has been one of the most popular internet games in recent years. It has around 3 million players globally in 2022. So, what exactly is Wordle and how did it become such an online sensation? What is Wordle Wordle is a daily word game in which you must guess a hidden five-letter word. You play by guessing several five-letter words and seeing how close they are to the secret word. When you submit a guess, the game will color-code each letter in your guess to show you how close you are. The secret word changes every day, therefore you can only complete one puzzle each day. You may discuss the same problem with friends, family, or the millions of strangers on the internet since the secret word is always the same for every participant worldwide. Idea of Wordle Josh War...

About Alluri Sitarama Raju Alluri Sitarama Raju was a revolutionary in India who took part in the Indian independence movement. The limits on the free movement of tribal peoples in the forest imposed by the 1882 Madras forest legislation precluded them from partaking in their traditional podu agricultural method, which comprised shifting cropping. Alluri Sitarama Raju led the Rampur uprising from 1922 to 24. During which a band of tribal leaders and other sympathisers fought against the British Raj, which had passed the law. Locals addressed Alluri as manya mayuri, means "Jungle Hero." Sita Rama Raju spearheaded a protest campaign inspired by the patriotic zeal of revolutionaries in Bengal in the border territories of Madras Presidency's East Godavari and Visakhapatnam regio...

The marketing concept is essentially a marketing philosophical thought, and it is the main philosophy behind marketing today, so what does this philosophy imply? Marketing Concept The marketing concept is essentially a marketing philosophical thought, and it is the main philosophy behind marketing today, so what does this philosophy imply? What does it mean to have a market orientation as a corporation, according to the marketing concept? A market orientation means that everything we do as a firm, whether it's in the marketing department, the manufacturing group, or our finance department, should be aimed towards achieving consumer happiness. Therefore everything we undertake, everything we perform is focused towards achieving client happiness. So, what exactly do we mean wh...

A young man who was turned down by companies, clients, and even coworkers. Who would have thought that this young man would create a $6 billion corporation in just five years? A company that no one had heard of five years ago now sells 10,000+ things every day. Boat is the market leader for earphones in India with a 35.8% market share. It's interesting to note that Boat makes 6 out of every 10 sold earbuds in India. Even though JBL, Noise, and MIVI are market rivals, the question still remains. How did Aman Gupta make Boat the most wearable brand in India in just five years; and the Powerful business lessons we can learn and implement in our business. Story of Boat When Aman Gupta founded Boat in 2016, the Indian earphone industry was already very crowded. But the actual...

The Pizza Industry is one of the biggest segment in the world. In Pizza Industry, there is a domination of a brand named 'Domino's. With over 17 000 locations globally in 90 plus countries, Domino's has earned to be the Market leader of the Pizza Industry. History of Domino's Domino's began with two brothers who grew up in a Roman Catholic orphanage. Their father had died, and their mother was unable to raise them on her own. As time passed, the brothers Tom and Jim Monaghan decided to launch their own business. In 1960, they borrowed $500 and purchased Dominic's, a pizza shop in Ypsilanti, Michigan, and the doors were opened to the public. The brothers determined from the start that their business model would be focused on delivery, which minimizes the cost of dining in and ...

Patanjali. Baba Ramdev and Acharya Balkrishna founded Divya Pharmacy in Haridwar in 1995. Initially, the drugs were distributed for free. The duo used to handle everything themselves, from acquiring raw ingredients to preparing treatments. They didn't even have the money to register Divya Pharmacy. And the most interesting aspect is that, despite their poor origins, this partnership went on to build one of India's most recognised FMCG firms, with a revenue of around 10,000 crore rupees in 2016-17. History and Beginning of Baba Ramdev and Patanjali Baba Ramdev's popularity was gradually increasing in the early 2000s, but everything changed when he was given the opportunity to launch a yoga programme with the well-known television network Aastha. And very quickly, everyone started...

The details of the merger between Zee Entertainment and Sony Pictures Networks. A non-binding partnership agreement has been signed by the two businesses to unite their respective linear networks, digital assets, production processes, and programme catalogues. Zee Sony Merger : The Deal to Crack the code of Indian Market The merger of Zee Entertainment Enterprises Ltd. and Sony Pictures Networks India has received preliminary approval from the board of directors of ZEEL. This merger could result in a media conglomerate that spans a variety of platforms, including cable television, online video streaming, production businesses, and music and video libraries. The Terms of the Agreement between Zee & Sony A non-binding partnership agreement has been signed by the two bus...

How could a five-year-old startup knock off large names like Dabur, Johnson&Johnson, and HUL? What makes Mamaearth so unique? And, most importantly, what are some of the most effective business principles we can learn and apply in our own company. Who would have guessed that a woman from a tiny village in Chandigarh, who had never heard of B of Business, would be evaluating several organizations on the Indian entrepreneurship show Shark Tank? We are talking about - Ghazal Alagh, The founder of  Mamaearth. Mamaearth history Hence the story began in 2016, when 28-year-old Ghazal Alagh became a mother for the first time. Almost all of the moment, when a woman becomes a mother for the first time, she is concerned of taking care of the child. Due to a lack of experience. Ghazal ...