Case Studies

Very Inspiring & Classic Business Case Studies that have Changed the world

Boat Case Study – Strategy and Business Lessons to dominate wearable Industry
Case Studies

Boat Case Study – Strategy and Business Lessons to dominate wearable Industry

A young man who was turned down by companies, clients, and even coworkers. Who would have thought that this young man would create a $6 billion corporation in just five years? A company that no one had heard of five years ago now sells 10,000+ things every day. Boat is the market leader for earphones in India with a 35.8% market share. It's interesting to note that Boat makes 6 out of every 10 sold earbuds in India. Even though JBL, Noise, and MIVI are market rivals, the question still remains. How did Aman Gupta make Boat the most wearable brand in India in just five years; and the Powerful business lessons we can learn and implement in our business. Story of Boat When Aman Gupta founded Boat in 2016, the Indian earphone industry was already very crowded. But the actual...
Domino’s Case study – History and dominance in Pizza Industry
Case Studies

Domino’s Case study – History and dominance in Pizza Industry

The Pizza Industry is one of the biggest segment in the world. In Pizza Industry, there is a domination of a brand named 'Domino's. With over 17 000 locations globally in 90 plus countries, Domino's has earned to be the Market leader of the Pizza Industry. History of Domino's Domino's began with two brothers who grew up in a Roman Catholic orphanage. Their father had died, and their mother was unable to raise them on her own. As time passed, the brothers Tom and Jim Monaghan decided to launch their own business. In 1960, they borrowed $500 and purchased Dominic's, a pizza shop in Ypsilanti, Michigan, and the doors were opened to the public. The brothers determined from the start that their business model would be focused on delivery, which minimizes the cost of dining in and ...
Royal Enfield Case Study – The History and the Revival of Classic Brand
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Royal Enfield Case Study – The History and the Revival of Classic Brand

"Royal Enfield", The company that was about to go bankrupt in 1994 is now India's greatest profitable vehicle company. Did you expect a 26-year-old youngster to lead the drowning firm to this point? Someone among us will be unable to recall the name Royal Enfield. The interesting thing is that Royal Enfield has rarely aired television commercials. But why is it that everyone knows about the Royal Enfield and that it is every biker's ambition to own one? Few people are aware that Royal Enfield's parent firm, Eicher Motors, has provided investors 40% of profits on the stock market for the past five years. When 26-year-old Siddharth Lal acquired the company in the year 2000, it was only 6 months away from bankruptcy. What did they accomplish to make Royal Enfield the market leader it...
Patanjali Case study – The Rise and challenges of Indian Herbal FMCG Brand
Case Studies

Patanjali Case study – The Rise and challenges of Indian Herbal FMCG Brand

Patanjali. Baba Ramdev and Acharya Balkrishna founded Divya Pharmacy in Haridwar in 1995. Initially, the drugs were distributed for free. The duo used to handle everything themselves, from acquiring raw ingredients to preparing treatments. They didn't even have the money to register Divya Pharmacy. And the most interesting aspect is that, despite their poor origins, this partnership went on to build one of India's most recognised FMCG firms, with a revenue of around 10,000 crore rupees in 2016-17. History and Beginning of Baba Ramdev and Patanjali Baba Ramdev's popularity was gradually increasing in the early 2000s, but everything changed when he was given the opportunity to launch a yoga programme with the well-known television network Aastha. And very quickly, everyone started...
Zee Sony Merger : The Deal to Crack the code of Indian Market
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Zee Sony Merger : The Deal to Crack the code of Indian Market

The details of the merger between Zee Entertainment and Sony Pictures Networks. A non-binding partnership agreement has been signed by the two businesses to unite their respective linear networks, digital assets, production processes, and programme catalogues. Zee Sony Merger : The Deal to Crack the code of Indian Market The merger of Zee Entertainment Enterprises Ltd. and Sony Pictures Networks India has received preliminary approval from the board of directors of ZEEL. This merger could result in a media conglomerate that spans a variety of platforms, including cable television, online video streaming, production businesses, and music and video libraries. The Terms of the Agreement between Zee & Sony A non-binding partnership agreement has been signed by the two bus...
Mamaearth Case Study – Extraordinary story of Ghazal Alagh
Case Studies

Mamaearth Case Study – Extraordinary story of Ghazal Alagh

How could a five-year-old startup knock off large names like Dabur, Johnson&Johnson, and HUL? What makes Mamaearth so unique? And, most importantly, what are some of the most effective business principles we can learn and apply in our own company. Who would have guessed that a woman from a tiny village in Chandigarh, who had never heard of B of Business, would be evaluating several organizations on the Indian entrepreneurship show Shark Tank? We are talking about - Ghazal Alagh, The founder of  Mamaearth. Mamaearth history Hence the story began in 2016, when 28-year-old Ghazal Alagh became a mother for the first time. Almost all of the moment, when a woman becomes a mother for the first time, she is concerned of taking care of the child. Due to a lack of experience. Ghazal ...
Disney Digital Transformation Case Study
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Disney Digital Transformation Case Study

One of Hollywood's most recent shining sensations isn't an up-and-coming actor; in fact, he is not really human; it's the tiny fella baby yoda, or so fans have crowned the childish alien life form from the popular Disney Plus show 'the Mandalorian' incredibly quickly memeable. Disney Digital Transformation Case Study Since its debut in November 2019, Disney Plus has risen to the top of the competitive streaming ranks, with 37 million users in the United States and over 86 million worldwide. Its popularity has highlighted a major breakthrough for Disney, a firm that has dropped a little bit of charm in the mandalorian characters just went lengths to achieve and take several risks to keep baby Yoda safe, and in many aspects disney has done extensive efforts to assist its embr...
History of Amul – The Dawn of Dairy Industry in India
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History of Amul – The Dawn of Dairy Industry in India

Anand Milk Union Limited, often known as Amul India, is an Indian cooperative dairy firm that was founded in 1948. Amul is derived from the Sanskrit word 'Amulya,' which meaning priceless or precious. Amul established in 1946 as a dairy cooperative in Anand, Gujarat. Amul is managed by the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF). Amul motivated India's White Revolution, propelling the country to the leading destination in the world for milk and milk products production. As a result, Amul has become the most important food brand in India and has expanded into international markets. Bread spreads, milk drinks, fresh milk, powder milk, cheese, and sweets comprise Amul's product ranges. History of Amul - The Beginning Amul was founded in Anand, Gujarat, as par...
History of Lijjat Papad – The Incredible Tale of Values
Case Studies

History of Lijjat Papad – The Incredible Tale of Values

The tale of seven ordinary women with no business experience, no significant educational backgrounds, and only 80 rupees in their bank accounts. They were able to establish a business enterprise worth 1600 crores, with 69 branches and over 42,000 people. 'Shri Mahila Griha Udyog Lijjat Papad' is the name of the homegrown brand we're talking about. What's more remarkable about this firm is not its development, but the fact that its business ideas seem to have a striking resemblance to those of great organisations like Starbucks and Apple. What makes this papad firm so unique, and how has it managed to survive for over 62 years? And how did these seven ladies manage to construct a corporate empire with only ₹80 in their bank accounts? History of Lijjat Papad The fascinati...
Parle G Case Study : History of Parle G & Success of the Century
Case Studies

Parle G Case Study : History of Parle G & Success of the Century

Among every Indian's tea time to eating well, Parle G has ruled India's emotions for the past decades. The first Parle-G was manufactured in 1929, and since then, the brand has continued to win over every Indian heart due to the finest packaging, inexpensive pricing, and distribution networks. Parle G Case Study Among every Indian's tea time to eating well, Parle G has ruled India's emotions for the past decades. The first Parle-G was manufactured in 1929, and since then, the brand has continued to win over every Indian heart due to the finest packaging, inexpensive pricing, and distribution networks. Everyone, from children to adults, has treated the cookie as if it were a family member because of their emotional attachment to it. It is also the only brand that is widely acces...