Boat Case Study – Strategy and Business Lessons to dominate wearable Industry
A young man who was turned down by companies, clients, and even coworkers. Who would have thought that this young man would create a $6 billion corporation in just five years?
A company that no one had heard of five years ago now sells 10,000+ things every day. Boat is the market leader for earphones in India with a 35.8% market share. It's interesting to note that Boat makes 6 out of every 10 sold earbuds in India. Even though JBL, Noise, and MIVI are market rivals, the question still remains.
How did Aman Gupta make Boat the most wearable brand in India in just five years; and the Powerful business lessons we can learn and implement in our business.
Story of Boat
When Aman Gupta founded Boat in 2016, the Indian earphone industry was already very crowded. But the actual...