Case Studies

We were previously instructed to avoid strangers. We were instructed not to share personal information online and, most importantly, never stay at a stranger's home. Today, we not only communicate with strangers online, but we even book their homes for an overnight visit. Could you have imagined launching a business in 2008, when unemployment was at its highest? Not at all. But there is a company that not only started during the crisis, but has surpassed major hotel chains such as Hilton and Taj to become the world's largest accommodation provider. History of Airbnb - The Idea of living in Stranger's House The story begins in 2008. When Lehman Brothers failed, the world fell silent. Everything seemed to stop. The company's collapse left lakhs of workers unemployed. There was...

What are your thoughts when We suggest ice cream, your favorite flavor in a tub or on a stick, the jolly jingle of an ice cream truck, or just long hot summer days full of pleasant things. Well, ice cream is all of that and more, so let's begin with where it all started. The Initial Appearance of Ice Cream & Concept of Ice Houses Ice cream launched in Italy as a table trick, with the wonder of watching a creamy custard transform into a frozen delicacy right in front of your eyes. It appeared in Britain in the early 17th century, and you can follow its progress through the construction of ice houses. The first were Royal at Greenwich in 1619, followed by Hampton Court, and by the 18th century, ice houses could be found in any country house worth its salt, although ice cream w...

Fort Raleigh National Historic Site, North Carolina. More over 400 years ago, this was the location of the Roanoke colony. The original English colony in North America. Roanoke, often known as the Lost Colony, was suddenly abandoned in 1590 and its people disappeared without a trace. The Lost Colony remains a mystery at the heart of the nation's origins. Roanoke is a mystery because we do not know what happened. When we think about the establishment of the United States of America, we conceive of it in a pretty straight way: colonists arrived, established, and migrated west to America. And, in fact, there were several false starts in the formation of this country. One of these was the Roanoke Colony. This was a group of individuals who arrived and were prepared to settle. But what ...

The Roman Empire left a lasting impact on multiple disciplines, including law, politics, architecture, engineering, literature, and language. Rome's legendary roots trace back to the Latin city of Alba Longa. There, Mars' twin newborn boys and a priestess were sentenced to death by their great-uncle. Romulus and Remus were rescued by a she-wolf and fostered by a humble shepherd. As young men, they went out to build their own city, but Remus was assassinated by his brother over its site. As king, Romulus established Rome a "asylum city," which swiftly drew undesirable characters from throughout the Italian peninsula. To accommodate the predominantly male population, young women were taken from nearby cities and tribes, resulting in the infamous "rape of the Sabine women." After a fe...

Myntra, India's Biggest Fashion E-commerce Platform. But do you know how Myntra become India's largest fashion E-commerce company? Every day, Myntra delivers over 1 lakh orders. But, given that clothing and shoes are available on Flipkart and Amazon, what does Myntra do to maintain its market leadership? And, perhaps most importantly, what are the business lessons we can learn and use in our own firm? Story of Myntra The tale begins in 2010, when Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena decide to launch an online company. Mukesh Bansal saw Flipkart's expansion. And from this, he deduced that the future is of e-commerce. But did you realise that what Myntra is now was not always like this? You'll be surprised to learn that Myntra began with personalised merchandise. ...

Gold and emanating Elegance, The prized Ferrero Rocher is one of the culinary industry's most closely kept gems; the recipe dates back more than a century and has stayed in the hands of one family for four generations. This is the tale of Michele Ferrero, an Italian who built his father's small bakery into a multi-billion dollar enterprise as well as one of the most iconic chocolate brands in history. Early life of Michele Ferrero Michele was born in 1989 in Piedmont, Northwest Italy, noted for its border with Switzerland and the Alps that serve as a film backdrop. Michele grew up in the little town of Alba, which is located in the southern section of Piedmont, between Turin and Genoa. It is home to some of the most prominent vineyards in the country, as well as a rich Ro...

The Rothschilds banking dynasty: probably one of history's wealthiest families, but also the single most prolific source of conspiracy theories. The Rothschilds' huge and veiled riches has survived for decades, making it difficult to distinguish between reality and fiction. Story of Jews in Europe The story takes place in Medieval Europe. By the 10th century, Christianity had conquered the vast majority of Europe. Political authority was generally linked to religion, making being non-Christian extremely unfavourable. The Jews were probably the most vulnerable to these situations. The Jews were dispersed throughout the country since they had no state of origin to fall back on. Europe, with many settling in the Holy Roman Empire. This huge multi-ethnic realm included modern-day Ge...

Samsung one of the leading tech companies in the world. Samsung was not founded in a garage or a college dorm room. Let's read about the Rich History & it's Origin which leads to one of the biggest tech giants in the world. The Decolonization of Japan Samsung arose in the aftermath of Korea's most catastrophic conflict. To state it straightforwardly, Korea did not have a good first half of the twentieth century. After a century of political intervention, the Japanese Empire reduced Korea to the status of a puppet state, formally annexing it in 1910. As one might expect, the Japanese colonization was severe, with many Korean farmers and entrepreneurs being forced off their fields and out of their industries as an ambitious colonial power. Japan was keen to colonize Korea w...

Robinhood. The rivalry between rich and poor is an idea that is as historical as money itself, and it became more visible during the financial crisis. People were losing money by the millions in the market, millions were losing their jobs and homes, and faith in Wall Street was at an all-time low. Protests were taking place in the streets. Robinhood - The stock trading app In the midst of the crisis, a company published a stock trading app. Robin Hood was named after the English fairy tale figure who robbed the affluent and donated to the needy. There are few folks who did not launch a 5.6 billion dollar firm; these guys did an eye-popping valuation for a financial company with solid measures and multiple competitors. Robinhood, The young company had its share of failures as ...