Case Studies

Very Inspiring & Classic Business Case Studies that have Changed the world

Zee Sony Merger : The Deal to Crack the code of Indian Market
Case Studies

Zee Sony Merger : The Deal to Crack the code of Indian Market

The details of the merger between Zee Entertainment and Sony Pictures Networks. A non-binding partnership agreement has been signed by the two businesses to unite their respective linear networks, digital assets, production processes, and programme catalogues. Zee Sony Merger : The Deal to Crack the code of Indian Market The merger of Zee Entertainment Enterprises Ltd. and Sony Pictures Networks India has received preliminary approval from the board of directors of ZEEL. This merger could result in a media conglomerate that spans a variety of platforms, including cable television, online video streaming, production businesses, and music and video libraries. The Terms of the Agreement between Zee & Sony A non-binding partnership agreement has been signed by the two bus...
Mamaearth Case Study – Extraordinary story of Ghazal Alagh
Case Studies

Mamaearth Case Study – Extraordinary story of Ghazal Alagh

How could a five-year-old startup knock off large names like Dabur, Johnson&Johnson, and HUL? What makes Mamaearth so unique? And, most importantly, what are some of the most effective business principles we can learn and apply in our own company. Who would have guessed that a woman from a tiny village in Chandigarh, who had never heard of B of Business, would be evaluating several organizations on the Indian entrepreneurship show Shark Tank? We are talking about - Ghazal Alagh, The founder of  Mamaearth. Mamaearth history Hence the story began in 2016, when 28-year-old Ghazal Alagh became a mother for the first time. Almost all of the moment, when a woman becomes a mother for the first time, she is concerned of taking care of the child. Due to a lack of experience. Ghazal ...
Disney Digital Transformation Case Study
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Disney Digital Transformation Case Study

One of Hollywood's most recent shining sensations isn't an up-and-coming actor; in fact, he is not really human; it's the tiny fella baby yoda, or so fans have crowned the childish alien life form from the popular Disney Plus show 'the Mandalorian' incredibly quickly memeable. Disney Digital Transformation Case Study Since its debut in November 2019, Disney Plus has risen to the top of the competitive streaming ranks, with 37 million users in the United States and over 86 million worldwide. Its popularity has highlighted a major breakthrough for Disney, a firm that has dropped a little bit of charm in the mandalorian characters just went lengths to achieve and take several risks to keep baby Yoda safe, and in many aspects disney has done extensive efforts to assist its embr...
History of Amul – The Dawn of Dairy Industry in India
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History of Amul – The Dawn of Dairy Industry in India

Anand Milk Union Limited, often known as Amul India, is an Indian cooperative dairy firm that was founded in 1948. Amul is derived from the Sanskrit word 'Amulya,' which meaning priceless or precious. Amul established in 1946 as a dairy cooperative in Anand, Gujarat. Amul is managed by the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF). Amul motivated India's White Revolution, propelling the country to the leading destination in the world for milk and milk products production. As a result, Amul has become the most important food brand in India and has expanded into international markets. Bread spreads, milk drinks, fresh milk, powder milk, cheese, and sweets comprise Amul's product ranges. History of Amul - The Beginning Amul was founded in Anand, Gujarat, as par...
History of Lijjat Papad – The Incredible Tale of Values
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History of Lijjat Papad – The Incredible Tale of Values

The tale of seven ordinary women with no business experience, no significant educational backgrounds, and only 80 rupees in their bank accounts. They were able to establish a business enterprise worth 1600 crores, with 69 branches and over 42,000 people. 'Shri Mahila Griha Udyog Lijjat Papad' is the name of the homegrown brand we're talking about. What's more remarkable about this firm is not its development, but the fact that its business ideas seem to have a striking resemblance to those of great organisations like Starbucks and Apple. What makes this papad firm so unique, and how has it managed to survive for over 62 years? And how did these seven ladies manage to construct a corporate empire with only ₹80 in their bank accounts? History of Lijjat Papad The fascinati...
Parle G Case Study : History of Parle G & Success of the Century
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Parle G Case Study : History of Parle G & Success of the Century

Among every Indian's tea time to eating well, Parle G has ruled India's emotions for the past decades. The first Parle-G was manufactured in 1929, and since then, the brand has continued to win over every Indian heart due to the finest packaging, inexpensive pricing, and distribution networks. Parle G Case Study Among every Indian's tea time to eating well, Parle G has ruled India's emotions for the past decades. The first Parle-G was manufactured in 1929, and since then, the brand has continued to win over every Indian heart due to the finest packaging, inexpensive pricing, and distribution networks. Everyone, from children to adults, has treated the cookie as if it were a family member because of their emotional attachment to it. It is also the only brand that is widely acces...
History of Bacardi Rum – Case Study of Greatest Rum Distilleries in the world
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History of Bacardi Rum – Case Study of Greatest Rum Distilleries in the world

History of one of the greatest rum distilleries in the world, Bacardi. History of Bacardi Rum - Greatest Rum Distilleries in the World History of one of the greatest Rum distilleries in the world, Bacardi. The story begins way back in the early 19th century in Cuba. The then Cuba was still a Spanish colony, and so emigration from Spain was happening all the time. That is exactly what 'Facundo Bacardi' did in 1830, When he was just 16 years old. He was originally from Sitges, a port city in Northeastern Spain, but the bad economic situation forced him to try his luck in Cuba. He landed in Santiago de Cuba, the island’s second largest city, and found work at a local distillery. It was owned by a man called John Nunes, and it was actually one of the city’s first rum distilleri...
Johnnie walker Marketing Case Study: The Comeback & the Keep Walking Legacy
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Johnnie walker Marketing Case Study: The Comeback & the Keep Walking Legacy

Johnnie Walker is one of the few brands that has nearly developed a method of brand development and its legacy has lasted for over 200 years. Johnnie walker One of the most important, and maybe the most challenging, aspects of marketing is brand image. It takes years to develop a brand image that costs a million, if not a billion dollars. And, if not done correctly, it has the potential to destroy a century-old business. And, especially in the business world, brand image is so important that it can actually make or ruin your company. However, Johnnie Walker is one of the few brands that has nearly developed a method of brand development and its legacy has lasted for over 200 years. This legacy makes Johnnie Walker a marketing masterpiece to learn from What started out as an o...
History Of Insurance : The Origin & The Evolution of Insurance Industry
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History Of Insurance : The Origin & The Evolution of Insurance Industry

History of Insurance; Today What Insurance Is as you know, it is a way of protecting yourself against life-threatening risks like car accidents, fires or burglary. Some kinds of insurance pay you money if you become too sick to work or even pay your family money If you die. Insurance can also be seen as a contract where you obtain financial protection or payback from losses from an insurance company. History Of Insurance : The Origin of Insurance Industry History of Insurance; How Insurance Started Ever since the dawn of time the concept of insurance, that is, the awareness of risk has been in existence. It could be seen in the actions of the peoples of the old when for example they moved merchandise in several separate campers in order to prevent losing the entire load to plun...
Jamsetji Tata – The Great Visionary Patriot & The Nation Builder
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Jamsetji Tata – The Great Visionary Patriot & The Nation Builder

Jamsetji Tata was an Indian pioneer industrialist, who is regarded as the father of Indian industrial revolution. Yes, you guessed that right, I am talking about Jamsetji Nusserwanji Tata.  Jamsetji Tata Biography Jamsetji Tata was born to Nusserwanji and Jeevanbai Tata on 3 March 1839 in Navsari, a city in the south Gujarat. He was born in a respezctable, but poor family of priests. His father, Nusserwanji, was the first businessman in the family. He started an export trading firm in Mumbai. Jamsetji was gifted with special mental arithmetic from a young age. At the age of 14, Jamsetji Tata joined his father in Mumbai and enrolled at Elphinstone College, completing his education as a 'Green Scholar' (an equivalent of a graduate). He was married to Hirabai Daboo wh...