Case Studies

A young man who was turned down by companies, clients, and even coworkers. Who would have thought that this young man would create a $6 billion corporation in just five years? A company that no one had heard of five years ago now sells 10,000+ things every day. Boat is the market leader for earphones in India with a 35.8% market share. It's interesting to note that Boat makes 6 out of every 10 sold earbuds in India. Even though JBL, Noise, and MIVI are market rivals, the question still remains. How did Aman Gupta make Boat the most wearable brand in India in just five years; and the Powerful business lessons we can learn and implement in our business. Story of Boat When Aman Gupta founded Boat in 2016, the Indian earphone industry was already very crowded. But the actual...

The Pizza Industry is one of the biggest segment in the world. In Pizza Industry, there is a domination of a brand named 'Domino's. With over 17 000 locations globally in 90 plus countries, Domino's has earned to be the Market leader of the Pizza Industry. History of Domino's Domino's began with two brothers who grew up in a Roman Catholic orphanage. Their father had died, and their mother was unable to raise them on her own. As time passed, the brothers Tom and Jim Monaghan decided to launch their own business. In 1960, they borrowed $500 and purchased Dominic's, a pizza shop in Ypsilanti, Michigan, and the doors were opened to the public. The brothers determined from the start that their business model would be focused on delivery, which minimizes the cost of dining in and ...

Patanjali. Baba Ramdev and Acharya Balkrishna founded Divya Pharmacy in Haridwar in 1995. Initially, the drugs were distributed for free. The duo used to handle everything themselves, from acquiring raw ingredients to preparing treatments. They didn't even have the money to register Divya Pharmacy. And the most interesting aspect is that, despite their poor origins, this partnership went on to build one of India's most recognised FMCG firms, with a revenue of around 10,000 crore rupees in 2016-17. History and Beginning of Baba Ramdev and Patanjali Baba Ramdev's popularity was gradually increasing in the early 2000s, but everything changed when he was given the opportunity to launch a yoga programme with the well-known television network Aastha. And very quickly, everyone started...

The details of the merger between Zee Entertainment and Sony Pictures Networks. A non-binding partnership agreement has been signed by the two businesses to unite their respective linear networks, digital assets, production processes, and programme catalogues. Zee Sony Merger : The Deal to Crack the code of Indian Market The merger of Zee Entertainment Enterprises Ltd. and Sony Pictures Networks India has received preliminary approval from the board of directors of ZEEL. This merger could result in a media conglomerate that spans a variety of platforms, including cable television, online video streaming, production businesses, and music and video libraries. The Terms of the Agreement between Zee & Sony A non-binding partnership agreement has been signed by the two bus...

How could a five-year-old startup knock off large names like Dabur, Johnson&Johnson, and HUL? What makes Mamaearth so unique? And, most importantly, what are some of the most effective business principles we can learn and apply in our own company. Who would have guessed that a woman from a tiny village in Chandigarh, who had never heard of B of Business, would be evaluating several organizations on the Indian entrepreneurship show Shark Tank? We are talking about - Ghazal Alagh, The founder of  Mamaearth. Mamaearth history Hence the story began in 2016, when 28-year-old Ghazal Alagh became a mother for the first time. Almost all of the moment, when a woman becomes a mother for the first time, she is concerned of taking care of the child. Due to a lack of experience. Ghazal ...

The tale of seven ordinary women with no business experience, no significant educational backgrounds, and only 80 rupees in their bank accounts. They were able to establish a business enterprise worth 1600 crores, with 69 branches and over 42,000 people. 'Shri Mahila Griha Udyog Lijjat Papad' is the name of the homegrown brand we're talking about. What's more remarkable about this firm is not its development, but the fact that its business ideas seem to have a striking resemblance to those of great organisations like Starbucks and Apple. What makes this papad firm so unique, and how has it managed to survive for over 62 years? And how did these seven ladies manage to construct a corporate empire with only ₹80 in their bank accounts? History of Lijjat Papad The fascinati...